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Our Economic Promise

In 2025, we strengthened how our businesses contribute to the real economy.

We invested in education. We partnered with like-minded institutions.

Our Economic Promise is not only about expansion, it is about creating opportunity, enabling access, and using our strengths with intention.
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Empowering the Next Generation

  • Granted 300 scholarships through the Internal Scholarship Fund (up from 276 in 2024), supporting students from Kindergarten to University;
  • Supported the ESA Dinner – “Sous le ciel de l’ESA”, honoring academic excellence and community engagement;
  • Encouraged student achievement through MyHOLDAL gift vouchers at the USJ Interschool Competition.

Culture

  • Supported AFEL’s symphonic rock concert at Casino du Liban, celebrating culture while raising funds for social and community initiatives.

Beirut One Forum

  • Contributed to a forward-looking gathering that brought together leaders and innovators to shape Lebanon’s economic future.

Lebanon Works initiative

  • Backed a national movement focused on job creation, skills development, and expanding opportunities for Lebanese talent.

Logistics for Humanity

In 2025, TERCEL Logistics entered into a formal collaboration with the International Committee of the Red Cross (ICRC), applying its core logistics expertise in support of the organization’s relief operations.

Through this partnership, TERCEL provided end-to-end third-party logistics (3PL) services, leveraging its warehousing and handling capabilities to ensure the secure storage and efficient deployment of essential aid.

This engagement reflects how operational expertise and responsible business practices can align to support organizations delivering critical assistance on the ground.

Member of the Lebanese Private Sector Network (LPSN)

  • Standing alongside like-minded business leaders to help protect Lebanon’s formal economy and support initiatives that promote sustainable growth and job creation.
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